And some Red Lobsters are giving Moms a coupon for 10% off their next meal – even including off the Ultimate Endless Shrimp Feast. Ruth’s Chris Steak House, which has locations in about three-dozen states, is opening several for breakfast or brunch on Mother’s Day at the Fort Worth location, there will be wild blueberry pancakes. To maximize profits and seating, chain restaurants are changing, too. “That’s new for us,” says owner Mary Brandt, who will have four generations of women from her family at the restaurant. In Naples, Florida, the hamburger at the Veranda E restaurant on Sunday will be brought under glass, and a cloud of smoke will rise up as it is uncovered. Ophelia, a rooftop restaurant near the United Nations in New York, solves the “luxury” problem neatly by offering a menu in which Mom gets it all: fried quail egg, lobster, filet mignon, waffles and smoked salmon – but be warned: it’s a $59-per-person presentation of “petite bites.” Servers and owners are also under pressure to “push the lobster.” Seven different restaurants at the Venetian Resort in Las Vegas are serving Mother’s Day meals that include lobster (The resort’s round-up of all its Mother’s Day menus notes that a subsequent gondola ride is an additional $39). Meanwhile T bar is adding touches like a fois gras, cranberry and chicken parfait to the menu. They’re counting on liquor sales to do that. Their Mother’s Day menu will likely be upwards of $100 person, but won’t turn much of a profit, he said. “Your Mother’s Day meal can’t be obnoxiously expensive,” said Derek Axelrod, co-owner of Manhattan’s Upper East Side T bar restaurant. At the Breakers in Palm Beach, Mother’s day brunch in The Circle restaurant is $250 per person (up from $160 in 2019) with unlimited Champagne cocktails and a harpist who goes from table to table.Īt the family-packed McLoone’s Boathouse in West Orange, New Jersey, also home to a waterfront buffet, brunch has gone to $54.95 from $49.95 in 2019. Fortunately, egg and seafood prices have come down in the last few weeks, he said.īut inflation has left its mark on Mother’s Day brunch. He expects that guests Sunday will be spending about 40% more than usual, and that a third of the adults will add the $19.95 “bottomless mimosa” to their meal. “It’s a lot of people getting together who haven’t seen each other in a while,” said owner Binh Douglas, who opened Main Prospect in Southampton, New York, about 18 months ago. He foresees some fuss over tables on the patio – “In Southern California, everyone wants to sit outside.”įor many restaurants, this is the first big holiday since 2019 that hasn’t been overshadowed by the pandemic. “It’s the busiest day of the year and also the day guests have the highest expectations. Mother’s Day presents “an operational challenge,” said Shawn Walchef, owner of five Cali BBQ eateries in the San Diego area. It’s the second-busiest day in the restaurant business, eclipsed only by Valentine’s Day, according to online reservations site OpenTable. The National Retail Federation forecasts that Mother’s Day spending will reach $35.7 billion this year, with a record $5.6 billion alone spent on a meal or outing, up 6% from last year. But they want salads, and they want more veg sides, too. They want more carbs – If it’s mac and cheese, it has to be the cheesiest. The people who visit? “They’re drinking more. He will be serving hundreds of Mother’s Day meals at his four restaurants including his Homecomin’ at Disney Springs at Walt Disney World. Tastes have changed, literally, since Covid, said Chef Art Smith, who has been personal chef to Oprah Winfrey and Jeb Bush. In a post-pandemic world, luxury – or rather the appearance of luxury and excess – is “in.” Across the country, customers will get aggravated if their $30 eggs Benedict isn’t dolloped with caviar on Sunday. Mother’s Day: I dread it,” Haley added.Ĭhefs, servers and owners said that this year guests have set their expectations high: Special occasion meals in a time of rising food prices. “And every family has at least one black sheep or in-law who can’t be relied upon to save their lives. With big tables, a few late arrivals can kick a kitchen into chaos. People are calling at the last minute for a reservation, there are other people who made multiple reservations so Mom could have her pick and they never cancel… people who take out their mother once a year tell you ‘Nothing can go wrong!’” he said.īut it does. “The anticipation alone can make you anxious,” said Joe Haley, an abstract artist who works as a server at a Quincy, Massachusetts, Italian-American restaurant.
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